2009-11-12 Search Engines - The Dominant Factor
Let's face facts - Search engines are starting to rule and dominate the way people advertise their products and services. Gone are the days of low-cost, no-cost advertising. Now it's all about how much the major search engines can take from your wallet, without you noticing that your advertising costs are far outweighing your sales. Let's be honest - It's all about greed....
2009-11-12 Finding The Best Search Engine
With Billions of pages on the internet how do you find exactly what is that you are looking for? Chances are you have stumbled across different search engines, and maybe even used and tried out a few of them. Aside from look and feel which search engine really is the best?It used to be that Google's search results were far superior to any other search engine on the internet. With an...
2009-11-12 Search Engine Optimization Techniques
Search engine optimization is the process of increasing the amount of visitors to a website by achieving a high ranking in the search results of a search engine (i.e. Yahoo, Google, etc.). The higher a website ranks in a search, the better the chance that a website will be visited. Most Internet users will not click through multiple pages of search results, so a high ranking in a search is...
2009-11-12 Guide to Getting Linked
Getting links from other websites pointing to your site can sometimes seem very hard and time consuming. There are several ways to get people interested in your site, you've just got to be creative with it and think more in terms of putting yourself in the other webmaster's shoes- figure out what the advantages are for them to be linked to you! One thing that you often hear is that to...
2009-11-12 How to Top Google by Writing Articles
Search engines determine their rankings based on two things: Is your site relevant? (Optimized for certain keywords) Is your site important? (Many links back to your site from other sites)...
2009-11-12 Getting To Know Google
Having greatly benefited from my relationship with Google in the past several years, I am dedicating this article to the search engine superstar. I have to be brutally honest and relay that our friendship hasn't always been rosy. I got to know Google several years back, when it was just a small fish in a big pond. I started to analyze its every move and realized that Google is a fickle,...
2009-11-12 Find Best Keywords For Your Site
Keyword optimisation is probably the most important thing that you want to concentrate on with regards to search engine optimisation (SEO). Unfortunately, not many people know this, or do enough to optimise their sites' keywords. Before I knew the importance of keyword optimisation, I used to pluck any keywords that seemed relevant to my site, insert them into my title tag and meta tags,...
2009-11-12 Search Engine Marketing (SEM) - Houses on Sand
Do you depend on free search engine traffic for your livelihood? I admit it. I spend an inordinate amount of time thinking about Search Engine Marketing (SEM), Search Engine Optimization (SEO), keyword density, keyword relevance, KEI, incoming links and link text, and where my web site and web pages rank in the Search Engine Results Pages (SERP) for my targeted keyword phrases. This...
2009-11-12 Wordtracker Wisdom: Common Keyword Questions and Answers
One of my favorite subjects to teach on at our live SEO Mastery Workshops is that of keyword research and the behavior of a specific target audience using my all time favorite research tool, Wordtracker. For those who have not heard of, Wordtracker it is a Web based service that will help you discover which keywords and phrases will be most effective for attracting the right audience to your...
2009-11-12 Google Rankings - Achieving a Top 10 Position in Google - Part 2
Achieving a top ranking position in Google is every webmasters dream. Unfortunately very few ever make it high enough for it to make a big difference on their traffic volume. If you are one of the few to make it onto the Top 10 list, you have probably found out that your listing doesn't always stay on top. So, besides all the other advice online, it is also extremely important to under...
2009-11-12 Is Something Missing From Your Keywords Research? (Part 1)
As you may already know, keywords are an essential part of search engine optimization (SEO). And the usual approach recommended to finding the right keywords to target with one's site involves the ideas of demand, supply and KEI (and/or CID). I would like to propose that one thing is missing in this research approach. What is missing is a consequence of one of the major advantages of the...
2009-11-12 What You Can Expect From Search Engine
Search engines will be a way for you to generate from as little as 20% to as much as 60% of your business online (depending on what other marketing techniques you use). Since there are over 130,000,000 webpages in existence (yes that is 130 million!), it is extremely important to understand how they work and how to increase your chances of being placed in the top 20 of the search results. For...
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